A new report shows that consumers increasingly spend more time on the Internet, spending on Internet advertising will overtake television advertising in 2016 in the United States.
According to the company on the market, "Forrester" Forrester Research, which is expected to be spent online marketing $ 103 billion by 2019 and an annual increase of 13 percent compared to $ 86 billion will be spent marketing via television.
And that will be dedicated to digital advertising, after five years, about 36 percent of total advertising expenditure, which consists of more TV commercials at the time and who will appreciate 30 percent.
Today, television is still the largest advertising platform, but broadcasting companies and cable companies are facing increasing pressure to adapt to changing consumer habits. When the masses are now becoming interested in the services "on demand" to see the video and listen to music, which contributed to new services such as "YouTube" and "Spotefaa" on growth.
In the US, the company "Forrester" and found that adults spend already represented 52 percent of total time spent on media each week, is on the Internet, an increase of 45 percent compared to 2009. It also dropped hours watching television to 32 percent this year, compared with 34 percent at five years ago.
The wage increase allocated to the Internet more advertisers to spend more time on marketing via email, social media, display ads and search marketing, far from the masses to read the newspapers or listen radio, which took their number decrease.
Company "Forrester" and predicted that more budgets advertisers on the Internet because of their ability to buy several commercials on the Internet, like on "Twitter", which was the previous offers free advertising service.
The company also plans to keep ads on search engines most enjoys spending online, but advertising via social networks will grow faster than anything on the Internet, and it is in the best interest of "Facebook", which is the largest social network in the world.
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